Target Plus™ Seller Application

New items. New brands. There’s so much to love!

 

Thank you for your interest in selling on Target.com. Target Plus is currently an invite-only third-party marketplace. We are continually looking for new assortment to bring to our guests through direct brand and authorized reseller partnerships. If you are interested in selling on Target.com through Target Plus, we invite you to submit details through this form for consideration.


Before you apply, please ensure your business can meet the following requirements:


1. Business is registered in US and can provide:

  • US Business Address
  • W9
  • Employer Identification Number (EIN) social security number not accepted
  • Data Universal Numbering System (DUNS)

2. Can meet Target Plus shipping requirements:

  • Can ship with approved carriers (UPS, USPS or FedEx)
  • Can fulfill all orders from the United States
  • Can fulfill within a 24-hour building lead time and 5 or less business days in transit
  • Cannot use competitor fulfillment services

3. All products will have GS1 certified UPCs on the product itself:

  • GS1: Authentic barcodes powered by GS1 uniquely identify your brand & products in e-commerce
  • UPC: Universal Product Code is a barcode symbology that is used worldwide for tracking trade items in stores

4. Can meet onboarding requirements:

  • 75% of agreed SKU count live within 75-days of Target Plus contract signing

5. Can provide size charts for all wearable items in grid (non-image) format


  • Can register any ESIM/Hazmat items with third-party compliance partner, UL-WERCSmart (WERCS):
  • ULWERCSmart is Target’s 3rd party compliance partner who manages all product environmental safety data (ESIM). For Target Plus, these items require registration to ensure proper handling of in store/CRC returns. This registration data is the first thing systematically validated on items and must be complete before any item data can be sent or reviewed by Target.

6. Can include in application submission an excel file of the total assortment details for all the SKUs you would like to bring on to Target Plus for the team to review with these column headers:

A. Partner SKU

B. Barcode (EAN)

C. Brand

D. Product Title

E. Product Description

F. Partner Item Category

G. Primary Image URL

H. Ship Speed (Ground, 2 day, 1 day)

I. Retail Price

J. Partner Item Subcategory


Our team will evaluate all submissions and will reach out if your assortment aligns with our current priorities. Responses are not guaranteed.


Your Contact Information
Business Information
Assortment
To expedite our internal review process, please select the Category that represents your largest assortment.
Add any additional categories, if applicable, that your assortment also contains that may be added to Target Plus. 


ESIM (Environmentally Sensitive Item Management) / Hazmat Compliance


ULWERCSmart is Target's 3rd party compliance partner who manages all product environmental safety data (ESIM). For Target Plus, these items require registration to ensure proper handling of in store/CRC returns. This registration data is the first thing systematically validated on items and must be complete before any item data can be sent or reviewed by Target.
UPC Compliance

UPC or EAN needs to be on the product itself. GS1 (in the US formerly known as Uniform Code Council (UCC)) is the global standards organization which manages the guidelines for the UPC (GTIN) identification and licenses brand specific UPC Company Prefixes or single issue GTIN(s).
Assortment for Review
Please provide an excel file, complete with the assortment details for all the SKUs you would like to bring on to Target Plus for the team to review.

Please upload in the spreadsheet format with these column headers:
  • A: Partner SKU
  • B: Barcode (EAN)
  • C: Brand
  • D: Product Title
  • E: Product Description
  • F: Partner Item Category
  • G: Primary Image URL
  • H: Ship Speed (Ground, 2 day, 1 day)
  • I: Retail Price
  • J: Partner Item Subcategory

Contact Information